How to Add a QR Code to Mailchimp
A QR code in a Mailchimp email is a powerful tool for bridging digital and physical marketing — include one in a newsletter to drive in-store visits, or in a promotional email so desktop readers can instantly open a landing page on their phone. This guide walks you through generating the code and embedding it correctly in any Mailchimp campaign.
Step-by-step: adding a QR code to Mailchimp
Common questions
Will QR codes work in Mailchimp email campaigns?
Yes, with an important caveat. QR codes in emails are best suited for recipients who will open the email on a desktop or laptop — they can then scan the code with their phone. For mobile recipients, the QR code is less practical since they'd need a second device to scan it. Most marketers pair the QR code with a regular clickable link for mobile users.
Can people scan a QR code from an email on their phone?
It depends on the situation. If they receive the email on a desktop screen, they can easily scan it with their phone camera. If they receive it on their phone, they would need a second device to scan — in that case, a clickable button or link is more practical. Include both a QR code and a text link to cover all scenarios.
What size should the QR code be in a Mailchimp email?
In a standard Mailchimp email (600 px wide), set the QR code image to occupy at least 150–200 px width. This is large enough to be clearly visible on a screen while keeping the email layout balanced. Avoid making it the full email width unless the QR code is the primary call-to-action.
Does Mailchimp have a built-in QR code generator?
Mailchimp does not have a native QR code generator in its email editor. You need to generate the QR code externally (such as with Dynamic QR), then upload the image to Mailchimp's Content Studio and insert it as an image block.